Governance. Experience. Resonance.

Clarity that scales. Impact that endures.

I build the operating conditions where strategy, people, and delivery resonate — and deliver measurable advantage.

Intent

Design is not decoration.

It is the ability to create structures, strategies, and products that hold under pressure and adapt across contexts.

My work focuses on:

  • Governance that clarifies decisions and authority
  • Strategies that connect products to markets
  • Systems and teams that scale without friction

This alignment creates resonance: when intent, execution, and adoption reinforce each other instead of competing.

Services

What I do

Governance & Organisational Design

Align leadership, decision-making, and operating models to scale with clarity.

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Product & UX Strategy

From service blueprinting to omnichannel experience, ensure products deliver both value and usability.

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Digital Transformation

Embedding AI, data, and automation in operations, adoption by design, not chance.

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Audit & Assessment

Assess governance, product, and UX maturity to identify gaps and opportunities.

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Design Systems

Frameworks that align teams, cut costs, and accelerate delivery while maintaining consistent experiences across products and markets.

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Discovery & UX Research

Uncover the root causes of behaviours and turn insights into actionable strategies.

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Training & Coaching

We train and coach teams in Design Thinking, research, and ergonomics. We embed best practices and ensure autonomy for lasting impact.

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Nielsen Norman Group — UX Certified (Design Manager & UX Designer)
Certification

NN/g UX Certified

Nielsen Norman Group — Design Manager & UX Designer.

Pillars

How I operate

People

Align leadership, strengthen cultural cohesion, and enable teams to adapt and deliver across diverse, multi-country contexts.

Process

Governance models, decision-making rituals, and prioritisation methods that accelerate time-to-market while safeguarding quality.

Platform

Tools, systems, and design frameworks that scale consistently and deliver measurable impact—from local pilots to global rollouts.

Work / Proof

Impact at a glance

+25
to +35%
Design & dev efficiency
−20
to −30%
Maintenance & QA effort
−30
to −40%
Production timelines
−20
to −40%
TCO
+15
to +20%
Team productivity
Clients

Credentials

Finance & Regulatory

EY (FSO), Vermeg, ADI

Retail & Omnichannel

Celio, Camaïeu

Healthcare & Pharma

Opella (Sanofi)

Software & SaaS

Kantar XTEL, EBP Informatique

Telecom & AI Platforms

Orange

Automotive & Mobility

PSA

Culture & Public Sector

Louvre Abu Dhabi, European Union

Start a conversation

Start a conversation about aligning governance, product and operations.

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