Services

From alignment to delivery: modular offers, with clear entry points and outcomes.

Organisations sit at different levels of maturity. The offers are modular: a quick diagnostic, a detailed plan, or an end-to-end cycle through deployment.
Some steps nest naturally; others are indivisible to be effective. Each service below makes explicit: what is à la carte, what must ship as a whole, and the concrete deliverables.
Optional across services: recruiting or strengthening the right design profiles (DesignOps, UX, Research, Design Systems).

  • quick diagnostic
  • detailed plan
  • or full cycle through deployment

Some steps naturally nest (Russian dolls). Others are indivisible to be effective.

Each service below states:

  • what can be taken à la carte
  • what must be delivered as a whole
  • what you’ll actually get (deliverables)

Optional across services: I can help recruit/strengthen the right design profiles (DesignOps, UX, Research, Design Systems).

Governance - Indivisible

Governance & Organisational Design

When decisions slow and accountabilities blur, clarity of authority and cadence is the first lever.
We make decision rights explicit, install leadership rituals, and align forums so strategy and delivery move together.

HOW

  • Diagnose operating models and ways of working (multi-country, multi-brand)
  • Make decision rights explicit (who decides, on what, with which criteria)
  • Install leadership rituals and steering that keep strategy and delivery aligned
  • Optional: support recruiting senior design leaders to carry governance day to day

WHAT YOU GET

  • Target Operating Model with decision-rights matrix
  • Governance Handbook (cadences, committees, inputs/outputs, escalation)
  • Org & role mapping (incl. RACI), capacity view & transition plan

PROOF ANCHOR (regulated fintech)

Governance redesign combined with re-organisation and digital enablement in a regulated context. Results: clearer authority, faster steering, safer delivery.

Strategy - Semi-modular

Product & UX Strategy

Products win on clear value and journeys that convert and retain. Features matter after that foundation is in place.

ENTRY POINTS

  • Audit only: journey/adoption review + value proposition assessment
  • Plan only: service blueprinting + omnichannel strategy + product/business roadmap
  • Full cycle: audit → plan → conversion-oriented design and validation

BUSINESS MODEL INCLUDED

  • Value Proposition & pricing options
  • Unit and channel economics (light business plan)
  • Portfolio and roadmap arbitration (capacity vs ROI)

WHAT YOU GET

  • Value Proposition & Business Model canvas
  • Omnichannel Service Blueprint & UX Strategy
  • Product Roadmap (90d / 12m) aligned to OKRs and capacity
  • Conversion backlog with hypotheses and success metrics
  • Optional: team strengthening/recruiting (product designers, UX lead)

PROOF ANCHOR (retail / omnichannel)

Site and store journey refonte delivered a clearer offer, consistent flows, and easier adoption in a fashion retail context.

Digital - Modular

Digital Transformation

If initiatives remain at pilot stage, the gap is usually adoption and operating integration.

We wire workflows, toolchain, and rituals so technology takes root in day-to-day delivery.

ENTRY POINTS

  • Audit: maturity + use-case mapping, business case per opportunity
  • Plan: target workflows, operating principles, toolchain & data flows
  • Execution: integration into daily tools, enablement, adoption by design
  • Team: recruit/strengthen designers comfortable with data/process re-design

WHAT YOU GET

  • Portfolio of use cases with business cases (cost avoided / value created assumptions)
  • Target workflow maps & operating playbooks
  • Adoption plan (training paths, KPIs, change rituals) and rollout governance

PROOF ANCHOR (financial software / regulated)

Transformation combined governance changes with digital operating models so delivery could scale safely. Focus: durable adoption, not tech for tech’s sake.

Audit - Modular

Audit & Assessment

Without measurement, steering is guesswork. We measure governance, product, UX, and delivery maturity against outcomes.

ENTRY POINTS

  • Audit: interviews, benchmark, asset inventory, maturity scoring (governance/product/UX)
  • Plan: prioritised recommendations, 90-day & 12-month roadmaps
  • Execution: quick-wins activation and follow-through

WHAT YOU GET

  • Maturity assessment with heatmap
  • Gap analysis and prioritised recommendations
  • Action plan (owners, effort, impact), review cadence

PROOF ANCHOR (B2B software / business model)

Audit and repositioning of business model & value proposition in a B2B software context (e.g., EBP-type scope): offer packaging and pricing logic realigned with market reality.

Design Systems - Modular

Design Systems

When assets fragment across teams, you lose time, budget, and brand coherence. We unify tokens, components, and contribution so design and engineering speak the same language.

ENTRY POINTS

  • Audit: asset inventory, fragmentation and tech alignment (design ↔ dev)
  • Plan: tokens/taxonomy, component libraries, contribution & governance rules
  • Execution: DS buildout (Figma/Storybook/Zeroheight), adoption, training
  • Team: recruit DesignOps/UX-ops profiles to sustain and evolve the system

WHAT YOU GET

  • Design Tokens & Component Library (with contribution workflow)
  • DS Documentation site (usage, accessibility, content patterns)
  • Rollout plan by product/market with adoption metrics

PROOF ANCHOR (SaaS suite)

Unification of assets across products so product and engineering speak the same language; delivery becomes predictably faster and user experience recognisable across markets.

Research - semi-modular; full cycle recommended

Discovery & Research

Decisions without evidence are costly. Assumptions reduce adoption.

We combine desk research, fieldwork, and demand mapping tied to value propositions.

FULL CYCLE (recommended)

  • Documentary & secondary research
  • Field and ethnographic studies
  • Personas & segmentation tied to demand drivers and willingness-to-pay

MODULAR

Each part can run alone, but combining them de-risks investment.

WHAT YOU GET

  • Research plan & instruments, field reports and insight clusters
  • Demand map (jobs, pains, gains) linked to value proposition options
  • Decision brief: where to play, how to win, and what not to do

PROOF ANCHOR (consumer / Asia/ Europe / USA)

Repositioning after combined desk + field research in retail/CPGs context; offer matched local expectations and buying behaviours.

Training - Indivisible

Training & Coaching

Change that lives only in a consultant’s deck does not last.

We train and coach teams so practices survive us.

HOW

  • Diagnose capabilities & gaps (leaders & teams)
  • Build a tailored program (governance, UX, research, DesignOps, agile ways of working)
  • Coach hands-on; transfer methods so results last

HWHAT YOU GET

  • Skills map and tailored curriculum
  • Playbooks (rituals, checklists, templates)
  • Coaching cadence and autonomy scorecard

PROOF ANCHOR (multi-country product team)

Teams retained the practices and autonomy post-program because ownership transferred to them (distributed context).

The entry points - Packages

Ways to engage

  • Diagnostic (rapid): clarity in weeks; baseline, risks, priorities
  • Plan (detailed): strategy, business case, roadmap you can execute
  • Full cycle (end-to-end): from design to rollout, with adoption built-in

Optional across services: recruiting the right designers (principal/staff product designers, UX research lead, DS engineer, content/service designers)

Scope check

Grounded, not inflated

Scope and claims are grounded in sectors and scopes actually delivered: omnichannel retail refonte, regulated fintech governance with re-org and enablement, B2B software business-model review.

  • No invented metrics.
  • AI appears as an optional lever inside Digital Transformation, not as a core offer. Modularity is explicit; indivisible blocks are flagged.
  • Power and decision dynamics are named, impact is operational, language stays simple, and cuts are clean.

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Let’s align governance, business model, and delivery so products resonate with markets and results endure.

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